According to a 2010 National Association of Realtors survey, 89 percent of homebuyers used the Internet during their home search. As consumers continue to rely on the web as an important source of information, it is critical for home sellers to ensure their property receives significant exposure online.
Here are some important points about marketing your home online that you should keep in mind:
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Be sure your real estate sales professional strategically places your home on the Internet to gain maximum exposure. Real estate websites get a lot of traffic. For example, Weichert.com had more than 3.5 million visits in January alone. The site also syndicates its listings to other high-traffic sites like Yahoo! Real Estate, Realtor.com and Zillow. com.
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Listings with lots of photos appeal to buyers and get them excited about the home and all the possibilities that await once they live in it. Make your home available for photos, and make sure you do a thorough cleaning and remove any clutter to maximize your home’s appeal.
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What happens after a prospective buyer views your home online? You want to be sure that a mechanism is in place to get that buyer in for a showing as soon as possible. Look for websites that include an e-mail service that alerts house hunters of new listings, as well as a feature like Weichert’s Quick Connect service that links consumers directly with a sales professional who can provide more information.
